Houston Community College won Houston’s premier marketing award in the category of “Marketing Campaign-Recruitment” Thursday evening at the American Marketing Association’s 24th annual Crystal Awards Gala. The Crystal Awards honor Houston’s best marketing work and it is more than a beauty or popularity contest. To win a Crystal Awards trophy, you have to show results. Winning a Crystal Awards is proof that your marketing stood above the rest in its effectiveness.
HCC won for its “Smart Decision” recruitment campaign. HCC’s marketing campaign targets a broad cross-section of the population of the greater Houston area and reinforces the positive outcomes of a community college education available at HCC.
“We are very pleased with the award as they are always difficult to come by and given based on both concept and outcomes,” said Dr. Mary S. Spangler, HCC Chancellor.
HCC was among the 60 winners who competed against over 200 finalists.
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